Real Consumers

German Data Privacy

Enterprise-Grade Security

Cross-Channel Intelligence

Real Consumers

Real Consumers

German Data Privacy

Enterprise-Grade Security

Cross-Channel Intelligence

Real Consumers

AI-Powered CRM & GTM Competitive Intelligence

AI-Powered CRM & GTM Competitive Intelligence

AI-Powered CRM & GTM Competitive Intelligence

Captured from real consumers across email, push, and SMS.
See every message, journey, and promotion your competitors send, with zero guesswork.

Captured from real consumers across email, push, and SMS. See every message, journey, and promotion your competitors send, with zero guesswork.

10M+

Messages captured

Messages captured

Messages captured

5,000+

brands tracked

brands tracked

brands tracked

50+

markets

markets

markets

20+

hours saved weekly

hours saved weekly

hours saved weekly

Strategic Clarity

Strategic Clarity

Strategic Clarity

The Questions You Can Finally Answer

The Questions You Can Finally Answer

The Questions You Can Finally Answer

You’ve been guessing how competitors run CRM, lifecycle journeys, and promotions.
Now you can see what they actually send, across markets and segments.

You’ve been guessing how competitors run CRM, lifecycle journeys, and promotions. Now you can see what they actually send, across markets and segments.

  • What does their post-signup onboarding look like?

  • What promos are live right now?

  • Which segments receive different offers and messaging?

  • How do they treat VIPs vs. churn-risk users?

  • What does their post-signup onboarding look like?

  • What promos are live right now?

  • Which segments receive different offers and messaging?

  • How do they treat VIPs vs. churn-risk users?

  • What does their post-signup onboarding look like?

  • What promos are live right now?

  • Which segments receive different offers and messaging?

  • How do they treat VIPs vs. churn-risk users?

  • What is their playbook for major seasonal events?

  • Are we over- or under-communicating compared to the market?

  • Which messages are they using for reactivation?

  • How do campaigns differ by market, channel, and segment?

  • What is their playbook for major seasonal events?

  • Are we over- or under-communicating compared to the market?

  • Which messages are they using for reactivation?

  • How do campaigns differ by market, channel, and segment?

  • What is their playbook for major seasonal events?

  • Are we over- or under-communicating compared to the market?

  • Which messages are they using for reactivation?

  • How do campaigns differ by market, channel, and segment?

  • Which messages are they using for reactivation?

  • How do campaigns differ by market, channel, and segment?

  • What time of day do they typically send?

  • How often do they message per week during peak periods?

  • Which messages are they using for reactivation?

  • How do campaigns differ by market, channel, and segment?

  • What time of day do they typically send?

  • How often do they message per week during peak periods?

  • Which messages are they using for reactivation?

  • How do campaigns differ by market, channel, and segment?

  • What time of day do they typically send?

  • How often do they message per week during peak periods?

How It Works

How It Works

How It Works

From Real Consumers to Actionable Intelligence

From Real Consumers to Actionable Intelligence

From Real Consumers to Actionable Intelligence

Axess captures the full spectrum of customer communications via privacy-compliant panel apps,
giving you a 360° view of competitor strategies.

Axess captures the full spectrum of customer communications via privacy-compliant panel apps, giving you a 360° view of competitor strategies.

Axess captures the full spectrum of customer communications via privacy-compliant panel apps, giving you a 360° view of competitor strategies.

Step 1

Capture the Full CRM Mix

Our privacy-first panel apps collect emails, SMS, push, and in-app messages. Real, opted-in consumers share data across markets, segments and lifecycles.

Step 2

Structure & Enrich with AI

Step 3

Activate Strategic Insights

Step 1

Capture the Full CRM Mix

Our privacy-first panel apps collect emails, SMS, push, and in-app messages. Real, opted-in consumers share data across markets, segments and lifecycles.

Step 1

Capture the Full CRM Mix

Our privacy-first panel apps collect emails, SMS, push, and in-app messages. Real, opted-in consumers share data across markets, segments and lifecycles.

Step 1

Capture the Full CRM Mix

Our privacy-first panel apps collect emails, SMS, push, and in-app messages. Real, opted-in consumers share data across markets, segments and lifecycles.

Step 2

Structure & Enrich with AI

We strip out personal data (PII) and use AI to categorize the content. Whether it’s a retention SMS or a welcome email, it gets tagged and organized.

Step 2

Structure & Enrich with AI

We strip out personal data (PII) and use AI to categorize the content. Whether it’s a retention SMS or a welcome email, it gets tagged and organized.

Step 2

Structure & Enrich with AI

We strip out personal data (PII) and use AI to categorize the content. Whether it’s a retention SMS or a welcome email, it gets tagged and organized.

Step 3

Activate Strategic Insights

Access a clear, intuitive view of exactly what competitors are sending. Benchmark campaigns, spot tactical shifts, and optimize your strategy instantly.

Step 3

Activate Strategic Insights

Access a clear, intuitive view of exactly what competitors are sending. Benchmark campaigns, spot tactical shifts, and optimize your strategy instantly.

Step 3

Activate Strategic Insights

Access a clear, intuitive view of exactly what competitors are sending. Benchmark campaigns, spot tactical shifts, and optimize your strategy instantly.

Who it’s for

Who it’s for

Who it’s for

Designed for the teams driving your growth

Designed for the teams driving your growth

Designed for the teams driving your growth

Axess gives CRM, GTM, Product, and Leadership a shared, always-current view of competitor activity,
so every team can make better decisions faster.

Axess gives CRM, GTM, Product, and Leadership a shared, always-current view of competitor activity, so every team can make better decisions faster.

Axess gives CRM, GTM, Product, and Leadership a shared, always-current view of competitor activity, so every team can make better decisions faster.

CRM Teams

GTM Teams

Product & Growth

Leadership

Signup journey

Comparison across competitors

Communication gap detected on day 2

BRANDS

DAY 1

DAY 2

DAY 3

DAY 7

Your Brand

Competitor A

Competitor B

Competitor C

CRM Teams

  • Benchmark lifecycle journeys - onboarding, retention, reactivation - against competitors.

  • Decode which segments receive different offers and messaging.

  • Calibrate your send cadence by channel and customer lifecycle.

CRM Teams

GTM Teams

Product & Growth

Leadership

Signup journey

Comparison across competitors

Communication gap detected on day 2

BRANDS

DAY 1

DAY 2

DAY 3

DAY 7

Your Brand

Competitor A

Competitor B

Competitor C

CRM Teams

  • Benchmark lifecycle journeys - onboarding, retention, reactivation - against competitors.

  • Decode which segments receive different offers and messaging.

  • Calibrate your send cadence by channel and customer lifecycle.

CRM Teams

GTM Teams

Product & Growth

Leadership

Signup journey

Comparison across competitors

Communication gap detected on day 2

BRANDS

DAY 1

DAY 2

DAY 3

DAY 7

Your Brand

Competitor A

Competitor B

Competitor C

CRM Teams

  • Benchmark lifecycle journeys - onboarding, retention, reactivation - against competitors.

  • Decode which segments receive different offers and messaging.

  • Calibrate your send cadence by channel and customer lifecycle.

The Platform

The Platform

The Platform

Deconstruct Competitor Strategies in Real-Time

Deconstruct Competitor Strategies in Real-Time

Deconstruct Competitor Strategies in Real-Time

Don't just monitor communications. Understand the underlying CRM logic, segmentation, and lifecycle triggers driving your competitors' performance.

Customer Journeys

Reverse-engineer lifecycle flows end to end: onboarding, retention, and win-back sequences, automatically structured.

Cross-Channel Orchestration

See how competitors coordinate email, push, SMS, and in-app by moment, market, and lifecycle stage.

Moments and Promotions

Detect product launches, promos, and seasonal pushes the moment they hit customers' inboxes.

Message Library

Instant Inspiration. Search and filter competitor communications by channel, market, lifecycle stage, offer type, and date.

Segmentation Analysis

Understand audience targeting patterns: compare offers, messaging angles, and cadence by customer type.

Enterprise-ready by design

Enterprise-ready by design

Enterprise-ready by design

Enterprise-grade security, access, and compliance

Enterprise-grade security, access, and compliance

Enterprise-grade security, access, and compliance

Connect Axess to your identity provider and enforce roles, access, and GDPR-compliant data protection by default.

GDPR-aligned data protection

European hosting and GDPR-compliant processes with German-grade data protection

Role-based access control (RBAC)

Granular permissions so each role sees only what's relevant.

SSO (SAML 2.0, OIDC)

Seamless sign-in with Okta, Azure AD, and your existing identity provider.

SSO (SAML 2.0, OIDC)

Seamless sign-in with Okta, Azure AD, and your existing identity provider.

Ready to gain AI-powered market transparency?

Ready to gain AI-powered market transparency?

Ready to gain AI-powered market transparency?

Tell us which markets and competitors you care about

© 2026 Axess Intelligence GmbH

© 2026 Axess Intelligence GmbH

© 2026 Axess Intelligence GmbH