Everything you need to know about your competitors' CRM
Until now, companies only had access to the generic marketing of their competitors. That changes with axess Intelligence. axess provides in-depth analyses of companies' CRM activities.
axess intelligence leverages customer panel-based data collection to capture all touchpoints between companies and customers. Cross-channel and customer segment-specific insights allows you to take the customer's perspective and understand customer decisions.
Understand your competitors’ CRM activities
Customer Segment Analyses
Answer segment-specific questions and reveal underlying strategies.
Access competitors' customer journeys and understand how customers are engaged by competitors at different stages of their lifecycle. ✓ Acquisition strategies ✓ Retention strategies ✓ Win-back strategies
Cross-Channel Distribution
Understand the orchestration of competitors' communication channels. ✓ Channel usage and coordination ✓ Content distribution ✓ Degree of personalization
Key Commercial Moments
Easy-to-understand analyses of the most important key commercial moments, e.g. Easter, Black Friday, Christmas... ✓ Applied strategies ✓ Outlook on future events ✓ Basis for own planning
Touchpoint Database
Explore the creatives of your competitors and find inspiration for your own ✓ Browse database of visual and text creatives ✓ Inspect HTML code of creatives ✓ Download touchpoints as HTML, jpegs, etc.
and much more...
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Together we dive into the platform and discuss industry-specific use cases
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